The history of Nike AIR MAX
March is known in the sneaker world as AIR MAX month. That's a good reason for us to take a closer look at the history of this collection and the iconic models that go with it.
HISTORY AND DEVELOPMENT OF THE AIR MAX TECHNOLOGY
The introduction of the Nike Air Max series in 1987 revolutionized the sneaker world. With the visible Air cushioning technology, Nike set new standards in design and functionality. The idea of integrating air cushioning into shoe soles was first implemented in 1979 with the Nike Tailwind. The idea came from aeronautical engineer Marion Franklin Rudy, who presented this technology to Nike boss Phil Knight in 1977. In reality, the small cushioning pads do not contain air at all, but an inert gas. Researchers also discovered that runners who used sneakers with air systems consumed less energy.
It was not until 1987 that designer Tinker Hatfield succeeded in making this technology visible. Inspired by the Centre Georges Pompidou in Paris, a building with a visible internal structure, Hatfield developed the Air Max 1 with a visible Air element in the heel. This design enabled improved cushioning and made an aesthetic statement that had a lasting influence on sneaker culture.
Over the years, Air Max technology has been continuously developed. Nike experimented with different designs and materials to optimize comfort and performance. However, the visible Air cushioning always remained the trademark of the series and was used in numerous models. Countless Nike sneakers feature the visible Air windows in the sole. Nike sneakers with an optimized version of the Air system are available for almost every sport.
NIKE AIR MAX 1 (1987)
The Air Max 1, designed by Tinker Hatfield, was released on March 26, 1987, and was the first shoe with visible Air cushioning. The design combined mesh and suede, which not only provided breathability but also reduced the weight. The visible Air unit in the heel was a revolution in sneaker design and laid the foundation for the successful Air Max series. The Nike Air Max 1 '86 version paid tribute to the "Big Bubble" that originally adorned the AM1.
NIKE AIR MAX 90 (1990)
The Air Max 90, originally known as the Air Max III, was introduced in 1990. It was characterized by a more aggressive design and a larger Air unit. The shoe quickly became a favorite in the sneaker community and remains a classic to this day. The design was also created by Nike legend Tinker Hatfield.
NIKE AIR MAX 180 (1991)
The Air Max 180, released in 1991, revolutionized cushioning technology with a 180-degree visible Air unit that was in direct contact with the ground. Developed by Tinker Hatfield and Bruce Kilgore (the designer of the Air Force 1), it offered an unparalleled running experience. Its lightweight design with breathable mesh and iconic colorway made it a classic that still enjoys cult status today.
NIKE AIR MAX 95 (1995)
The Air Max 95, designed by Sergio Lozano, was introduced in 1995 and broke with traditional design conventions. Inspired by the human anatomy, the shoe featured undulating lines and visible Air cushioning in the forefoot. This model set new standards in sneaker design and is still a coveted collector's item today.
NIKE AIR MAX PLUS (1998)
The Air Max Plus, also known as the "Nike Tn" due to its Tuned Air technology, was released in 1998. Its striking design with wavy lines and innovative cushioning made it a popular model, especially in the streetwear scene.
NIKE AIR MAX TL 2.5 (2006)
The Air Max TL 2.5 was released in 2006 as part of the "Total Air" series and was characterized by the Max Air technology with a tubular construction. The visible Air system is distributed over almost the entire length of the sole. The silhouette, as well as the Air unit, is reminiscent of the Nike Air Max 97, also known as the "Silver Bullet".
NIKE AIR MAX SNDR (2024)
The Air Max SNDR was presented in 2024 and represents a futuristic evolution of the Air Max series. The model is based on the Air Max Sunder from 1999. The upper is completed with a zipper and reflective elements on the side give it a modern look.
NIKE AIR MAX DN8 (2025)
The Air Max DN8, introduced in 2025, represents a further development of Air Max technology. With eight air chambers running the length of the foot, it offers improved responsiveness and cushioning. The design combines performance with everyday practicality and comes in eye-catching colorways.
AIR MAX DAY AND AIR MAX MONTH
Air Max Day is celebrated annually on March 26, the date on which the first Air Max sneaker was released in 1987. Since 2014, Nike has celebrated this day with special releases and events to honor the history and evolution of the Air Max series. In some years, Nike extends the celebrations to the entire month of March, known as Air Max Month, with various promotions and releases. Unfortunately, Air Max Day 2025 has been canceled, even though a suitable model is in the starting blocks with the retro Nike Air Max 95 in the original grey and volt colorway. Nevertheless, we would like to introduce you to some of the Air Max Day sneakers from recent years.
2014
Nike Air Max 1 "Air Max Day" - A retro design of the original Air Max 1 with modern accents.
2015
Nike Air Max Zero - Based on early sketches by Tinker Hatfield, this model was presented as a pre-concept of the Air Max 1.
2016
Nike Air Max LD-Zero H - A collaboration with Hiroshi Fujiwara that combined classic and modern elements.
2017
Nike Air VaporMax - Introduction of a completely new design with a full-length Air sole.
2018
Nike Air Max 1/97 "Sean Wotherspoon" - A hybrid design that combined elements of the Air Max 1 and Air Max 97, designed by vintage enthusiast Sean Wotherspoon.
2019
Nike Air Max 90 "Mars Landing" - A tribute to Mars with an eye-catching design inspired by the red planet.
2020
Nike Air Max 2090 - A futuristic interpretation of the classic Air Max 90 for its 30th anniversary.
2021
Nike Air Max Pre-Day - Introducing a new model with sustainable materials and a retro-inspired design.
2022
Nike Air Max 1 "La Ville Lumière", "Premium"and "Blueprint" - Different colorways of the Air Max 1 released in different regions.
2023
Nike Air Max 1 '86 "Big Bubble" - A reissue of the original design with a larger Air unit.
2024
Nike Air Max DN - Introduction of a new model with innovative "Dynamic Air" cushioning technology with 4 air chambers in the heel.
2025
Nike Air Max DN8 - Further development of the DN with eight air chambers for improved cushioning.
