Nike Air Max 1
Nike Air Max 1 - The birth of a legend
But let's take a look back at the development of Air technology. Former aerospace engineer Frank Rudy invented small cushions filled with inert gas in 1977 and presented them to Phil Knight, the founder of Nike. After various test runs, the Air Tailwind was then 1978 the first Nike sneaker with the new technology, which was invisibly built into the sole. This was a groundbreaking invention for the cushioning of running shoes.
Tinker Hatfield should be a common name to any sneaker lover by now. He was responsible for the design of a variety of Nike shoes and also designed the Air Max 1. He got his inspiration for the model during a trip to Paris, among other places. There he visited the Centre Pompidou, with an architecture that was far ahead of its time. He was most taken with the building's expansive glass skin. Upon his return to Oregon, he immediately sat down with the technicians who were working on the Air Sole. His idea was to make the technology visible with a small window, creating a shoe like no other. So the Air Max 1, or Air Max 87, was the first Nike sneaker with a see-through Air window.
Nike has always been known for its exceptionally good marketing. The advertising for the AM1 was no different. Nike Air is not a shoe - It's a revolution was the claim of the ads, which touted the new technology in detail. In the 80s, brands were overflowing with cushioning technologies for their shoes. Nike Air eclipsed everything else and had something unique to offer with the Air Bubble. However, due to difficulties with the durability of the sole, it was scaled down quite quickly. Nike has announced, at least the original colorway, just in time for the 35th anniversary of the model, to equip again with the larger window. The Air Max 1 in the "Varsity Red" colorway and a material mix of suede, nylon and mesh is the OG among the models. When it comes to colors or materials, nothing has stopped at the AM1. The design of the shoe simply allows for countless design options and that has only helped the popularity of the model.
Although the Nike Air Max 1 was designed as a running shoe, it also became a casual and lifestyle sneaker like many other shoes from the time. Nowadays, the Air Max 1 is no longer considered the ultimate for runners, with other performance models leading the way. The sneaker scene nowadays can’t be imagined without the Air Max 1. When you consider how many different versions there were to buy over time alone, your mouth waters. In addition, there have been countless collaboration partners that have strengthened the worldwide interest in the Air Max 1. The AM1 designs by Atmos or Parra alone are among the most sought-after Air Max models of all time. The model is popular with both men and women. Since Nike also often offers women's sneakers, so-called Wmns models, also with inclusive sizes for men, you have a great choice here.
