The Dutch graphic designer and illustrator Piet Parra, who is known for his surrealistic pop art, designs and creates for the label byParra. Bright and vibrant colors, creative lettering and his exaggerated characters form the core of Parra's unique motifs. Even in the crowded streetwear scene, which is not always known for its restraint, Parra's creations stand out. With his collaborations with Nike, Parra has also made a name for himself outside the art scene. In recent years there have been several Nike sneakers designed by Parra. Nike Spiridon, Air Max 1 or the Nike SB Parra are highly coveted models and undoubtedly bear the signature of Parra.