Fred Perry
In the late 40s, together with Tibby Wegner, he invented the sweatband, which provided useful services in tennis. Wegner's next idea was a sports shirt, which was to be made of white cotton piquee with short sleeves and button placket. As early as 1952, the M3 polo shirt designed by Fred Perry was introduced at Wimbledon. The white shirt combined practicality with comfort and had a laurel wreath embroidered on the left chest. It was followed a short time later by the M12, the polo shirt with the double stripe on the collar, which absolutely lived up to the term timeless.
Fred Perry and the youth cultures
In the 1960s and 70s, Fred Perry clothing was especially popular among youth groups in England. From skindheads to mods, from soccer fans to musicians, everyone loved Fred Perry polo shirts and knitwear. Youth cultures spread all over the continent and with it the corresponding clothing.
Fred Perry collaborations
Little has been changed in Fred Perry's classics over the decades. In the last decade, however, there were always interesting collaboration partners who were allowed to work with the British brand. Especially the Belgian fashion designer Raf Simons has in recent years repeatedly designed collections and also had an eye on the history of Fred Perry.
