Thisisneverthat
The fashion label thisisneverthat has been around since 2010 and originated in Seaoul, South Korea.
Thisisneverthat
Fashion and streetwear brands from Asian countries have caused quite a stir in the last decade and especially the South Korean scene is an indicator for trends. Thisisneverthat takes a very unique approach to the creation of their collections and has thus created a worldwide fanbase. The streetwear basics like hoodies, t-shirts or jackets rely on colors and patterns, as well as the obvious placement of the logo and name of thisisneverthat. The pieces are the perfect mix of sporty-elegant and reinterpreted. Collaborations like the sneakers with New Balance have underpinned the importance of thisisneverthat.
