This "online news feed" dealt with the things that appealed to Jörg himself. It was all about sneakers, streetwear, art, design and collectibles. The online shop became a physical store where all the things the blog was about were available. In 2015, Jörg left the company and founded a creative agency, which is both a brand and a gallery. Already in 2003 there were the first T-shirts from Beinghunted, which were only available in strictly limited quantities. The references for the motifs are extremely diverse. Culture, music and a special focus on artifacts, which are otherwise hidden in museums, Beinghunted brings as motifs on T-shirts and sweaters. The T-shirts from the Souvenir Series are the ones you would have loved to bring back from your vacation, had they existed. Beinghunted has been an integral part of the streetwear scene for 20 years now and you can always get the latest collection from us.