Today we are introducing Real Bad Man, a new brand at Overkill.

Real Bad Man, or RBM for short, was founded in Los Angeles by the artist Noah Butkis and Adam Weissmann. The latter has years of experience as an art director for Stussy and Undefeated, among others. It all started with a music label under the name Real Bad Man, which produced beats and released albums. The foundation stone for the RBM clothing brand was band merch, which was produced for the label's musicians. The name Real Bad Man is a popular term from Jamaican reggae and dancehall music. However, the somewhat gloomy-sounding name is mixed with colorful graphics and positivity. With allusions to cartoons, pop culture and a general penchant for the unconventional, Real Bad Man is a fresh new addition to the world of streetwear. The brand combines genres and design elements from music and design and fuses them into a unique result. Real Bad Man offers the basics of streetwear. From hoodies, T-shirts and long sleeves to base caps, RBM has everything to make your heart beat faster. You can find the current Real Bad Man collection here.