Salomon
Salomon
Initially, the company specialized in skis and the associated bindings and set standards in this field.
Salomon - From ski boot to fashion sneaker
In the mid-60s, Salomon invented the ski binding with automatic release and in general they had a supremacy in this segment with the production of skis and accessories for winter sports. In the 90s Salomon developed the first hiking boots, expanding its range of outdoor footwear. In 1997 adidas bought the Salomon brand, but had to sell it in 2005 due to lack of success.
The fashion trends of this world are sometimes inexplicable, but Salomon's success in gaining a foothold in the sneaker scene is no accident. The desire to stand out visually from everyone else is always greater and thanks to the recurring waves of retro, even niche products like high-end performance sneakers from Salomon have a chance. Performance sneakers have always had their followers and Salomon has a design aesthetic that appeals not only to hikers but also to urban city dwellers. Add to that the fact that various fashion labels such as Comme de Garcon or Beams could already implement collaborations with Salomon. After that, the way from the catwalk is no longer far to the streets of this world to combine the models in their own style. Thanks to technologies such as GoreTex, the shoes from Salomon are perfect as winter sneakers. The Salomon models Speedcross and XA Pro are the most popular among tech wear fans. Sustainability is also the focus in the production of Salomon shoes. After all, you want to protect what Salomon manufactures its products for and that is nature.
