Youths in Balaclava, or YIB, see themselves as a collective with influences from different currents. Streetwear brands, especially from Asia, have repeatedly drawn attention to themselves. Nevertheless, YIB stands out and has its own approach to its clothing. The supposedly martial name, young people in balaclavas, is meant to shake up today's youth to take their happiness into their own hands. Speaking of youth, the brand's founders are all in their early 20s and thus know how to appeal to their peers. The brand breaks with conventions and sees itself as an anarchist voice. YIB uses its fashion to fight political inequality and combines social criticism with individual expression. Youth in Balaclava's collections do not follow a set pattern. The garments include streetwear classics such as hoodies and T-shirts with prints and shirts and pants with a used look. The cuts are partly unconventional and the color palette ranges from plain and simple to colorful and eye-catching.