The name of Nike's sub-label is derived from the "nocturnal creative process", which Drake also uses for his music. Nike's long-term partnerships with athletes of all kinds are nothing new. Michael Jordan is probably the best-known example. Musicians especially rappers are probably the bigger names for brands to win new customers nowadays. After Kanye West and Nike went their separate ways and Drake was a big fan of the brand, it was only a matter of time before the two found each other.

It all started with the "Laugh Now Cry Later" music video. The video was shot on the Nike campus in Portland/Oregon and could also be a high-quality advertising video for the brand. Drake is a loyal fan of Nike and has underlined this with various lines. Checks Over Stripes is still a frequently read quote in the comment columns on social media.

Nocta's collections are primarily geared towards classic sportswear. However, we all know this has also become everyday wear in modern society. Drake's aim was and is to create comfortable clothing with a sporty character. Nocta Tech Fleece, jogging pants, hoodies, and not to forget the Nocta Puffer Jacket, are all important components of these drops. Each collection has its creative focus on a different sports segment and is inspired by it. Technical running clothing from Nocta or streetwear-ready oversized clothing, Drake and Nocta deliver. The Nocta logo is always present. Whether it is shooting stars or swords has not yet been determined. Together with recurring claims such as C.L. for Certified Loverboy or A.W.R. for All Wrong Reserved, the subtle logo on the clothing makes a difference.

Nocta sneakers are also part of the respective collections. Models like the classic Nike Air Force 1 have been released with small altered details and are bestsellers. The Nocta x Nike Hot Step Air is also available in various designs and honors the brand's Air Max technology. The Nocta Glide, on the other hand, is a tribute to the iconic Nike Zoom Flight, a basketball sneaker from 1995.