Free & Easy

Having already worked successfully for other brands, Kevin Circosta founded his own label Free & Easy. The chosen name also reflects the brand very well. Growing up in sunny California, his father an old hippie and surfer, everything was just Free & Easy. His homeland also gives him the greatest inspiration for the designs of Free & Easy. 70s aesthetics like fonts or colors are a cornerstone for the casual clothing. Colorful designs that give a touch of freedom is what the Free & Easy brand stands for. Classic streetwear basics like t-shirts, hoodies or sweatpants are as much a part of Free & Easy's collections as beanies and socks. Speaking of clothing, it has been produced in Los Angeles since the beginning. Although he never really cared much about marketing, photo shoots or the like, there was unexpected publicity for Circosta and his brand in 2018. LeBron James gave a press conference after a successful basketball game wearing a baseball cap from Free & Easy. Don't Trip was written on it and should have been a reference to too many rumors around his person. This slogan can be perfectly applied to Free & Easy and Don't Trip has become an indispensable claim of the brand. The success in Europe was also helped by a collaboration with the legendary Parisian store Colette. Further collaborations with Vans or Crocs followed.