Crocs
The original idea of the two, was to produce a shoe, which has certain characteristics. The first model of the brand was called Beach and was explicitly designed for boat owners. The sole was non-slip and thanks to the lightweight material, the model could float on the water surface. Crocs are so-called clogs, they usually consist of only one part, sometimes there is a strap for the heel to avoid slipping out. The closed front shape is equipped with holes, which provides ventilation and gives Crocs their unique look. A stylistic crocodile serves as the brand's logo, which refers to both the brand name and the silhouette of the shoes. Thanks to the simplified production technology, it is possible to keep the price of the models very moderate, another factor in the continued success of the brand.
Besides the unique look of Crocs, one of the secrets of its success is the material. Croslite is a revolutionary cellular resin mixture and represents a significant invention in the footwear industry. Thanks to this material, Crocs is able to produce ergonomic, lightweight and above all comfortable shoes. In addition, Crocs are odor-resistant, antimicrobial and recyclable, which makes them the perfect companion for leisure, work or recreation. The success of Crocs cannot be denied, to date the company has sold over 850 million pairs of shoes.
For a long time, people associated Crocs with gardening, seeing the shoes mainly in hardware stores and garden centers. But as is so often the case, a shoe as a commodity became a fashion accessory and cult object. As is so often the case, the Internet or social media helped in this process. Famous personalities and influencers liked the comfort and look of Crocs and from then on the triumph of the shoes was unstoppable. Crocs are available for women or men and also for children. The range has expanded in recent years and there are many different Crocs models, from classic to Crocs slippers.
To the success of Crocs in the fashion and streetwear scene, have also contributed various collaborations, which caused a powerful stir. Crocs and Balenciaga, MCM, Palace, thisisneverthat, Staple or Post Malone, the chunky slides just go down well with everyone. One of today's most influential designers, Salehe Bembury, even created a new silhouette with the Crocs Pollex Clog, which was especially popular with sneaker lovers. Crocs come in every color imaginable, there are Crocs with heels and Crocs as boots. Modern production techniques also make it possible to design Crocs with full-surface motifs or patterns.
In 2006 Crocs bought the company Jibbitz. The Jibbitz are shoe ornaments that are inserted into the holes of the Crocs. There are now dozens of different designs: figures, animals, food, sports or metal Jibbitz. With these accessories, you can customize your Crocs the way you want and the easy assembly makes it easy to change the parts.
