The two founders are none other than musician Pharrell Williams and Nigo, who is also the founder of A Bathing Ape. The idea of the two for the brand was to combine luxury with classic streetwear and they definitely succeeded. The chosen name Billionaire Boys Club BBC is meant ironically, should polarize and make curious. One wants to remain as authentic as possible and not lose the originality. The logo of the brand has remained the same since the beginning. Sk8thing, also responsible for logos of BAPE, Neighborhood and Undercover, among others, designed an astronaut head, which together with the BBC lettering forms the word mark. Popular BBC motifs also include diamonds, dollar signs and camouflage graphics. Influences are mainly taken from music and art, which can be seen in the brand's museum-like stores.
The brand's claim is Wealth is of the heart and mind. Not the pocket. and is meant to illustrate that anyone can be successful as long as the attitude is right. Both Nigo and Pharrell have proven in recent years that they influence the streetwear scene and are of course an important part of it.
Accordingly, the collections of Billionaire Boys Club also rely on the streetwear classics. Hoodies and T-shirts can be found, as well as track pants and accessories such as baseball caps and key chains.
