Bel Air Athletics

Yes, you read that right! The "Prince of Bel Air" himself has fulfilled a long-awaited dream by founding his own brand. The brand is named after the fictional "Bel Air Academy" and the apparel is inspired by American college sports. The Bel Air Athletics range includes varsity jackets, sweatpants, jackets and polo shirts. The brand's logo is a crest with stripes and an open book and is seen on many pieces. The collection relies on a pared-down look, all-over prints or garish colors are looked for in vain. Navy, dark green and black are the dominant colors, each combined with embroidered logos or lettering. The sporty clothing is handmade in Italy and has a high quality, which fortunately has no influence on the price. The price-performance ratio is unbeatable! The various silhouettes are slightly over-sized, so just like the Prince of Bel Air would have worn the stuff.