The company originally produced military clothing for the US military, including the iconic Alpha MA-1 bomber jacket, the M-65 field jacket, and the CWU-45/P flight jacket. Since 1982, these functional designs have also been available for the civilian market and have become timeless fashion classics.

The Alpha Industries MA-1 bomber jacket, introduced in 1963, is characterized by its durable nylon material and the characteristic orange lining, which ensures high visibility in an emergency. This jacket was supplied over a million times to the US Department of Defense and later found its way into various subcultures as well as the mainstream, not least through appearances in films such as "Top Gun". Over the years, the brand has also added other items of clothing to its portfolio. The Alpha Industries hoodies and MA-1 vests are particularly popular.

Another Alpha Industries trademark is the red "Remove Before Flight" tape, which has been attached to many jackets since the 1990s. Originally used as a safety warning in aviation, this detail has a high recognition value and underlines the brand's military origins.

Alpha Industries products are characterized by extremely high quality. The quality standards that were so important to the army are also relevant to the average customer.