adidas Spezial
The range of the brand from Herzogenaurach releases a new collection twice a year, which includes both sneakers and apparel. Gary himself is an ardent supporter of adidas and has also worked for the brand in various positions. The choice of name deserves special mention. In times of anglicisms, it is rather unusual to name the division in German. At that time, the Spezial series of adidas was designed for all sports. Probably the most famous model from this series is the adidas Handball Spezial. For simplicity and for a phonetics that works worldwide, this series is also called adidas SPZL. His British heritage and growing up with various subcultures in the country have shaped Gary Aspden. Football casuals' fondness for models from the adidas City series, or runners from the 80s, like the ZX series, didn't stop at him. Together with a team of designers, he scours the adidas archive for new treasures that need to be rediscovered. With great care and an eye for detail, vintage models are reissued. Another unique selling point of adidas Spezial are the hybrid models. The sole of one model is combined with the upper of another model. The special thing about this is that the models look like they were actually launched in the 70s or 80s. It is similar with the clothing of adidas SPZL. Here too, old cuts from the archives are brought back to life or serve as inspiration for new collections. At adidas SPZL there are jackets, sweatshirts, track jackets, T-shirts, polo shirts and various caps like beanies or base caps.
