Overkill x SEEK Heimspiel 2.0 Recap

Twice a year, fashion enthusiasts and retailers from all over the world come together at the fashion weeks in Paris, Milan and Berlin to see the latest creations from the fashion brands at shows or to view the upcoming collections at the retailer fairs. We have a long-standing friendship with the Berlin SEEK trade fair and, as in previous years, we threw a joint party this time too. The inner courtyard of the trade fair centre at Gleisdreieck was made accessible to all those who had registered from 6 PM and despite the rather mixed weather, it filled up quickly. Thanks to a wide range of bars from Absolut, Martini, Fountain of Youth and others and food offers such as Big Stuff Smoked BBQ, nobody had to enjoy the evening hungry or thirsty and was able to relax and watch football on one of the numerous Sony screens or listen to the music of the Overkill Soundsystem, Cyberflex, Bunsen and Meg10. Less relaxed, but all the more committed and passionate, was our PlayStation FIFA tournament, in which the participants gave their best. Personal ambition was motivation enough, but the prospect of winning one of the limited-edition football shirts was certainly enough to spur them on. This jersey, limited to 100 pieces, which we brought out together with SEEK, IFA and Sony and was only available at this event, was not only up for grabs as the winner of the tournament. In various challenges such as rock, paper, scissors, push-ups, arm wrestling and an Overkill quiz, visitors had the chance to win one of the coveted jerseys. This made for a lot of fun and the few disappointed losers were able to enjoy a consolation prize. We can also look forward to the second version, the away jersey, which will be available at the IFA in September. This has already been teased in the entrance area together with the IFA Capsule Collection, which will also be released at the trade fair. See you there!