New brand at Overkill - OBEY

The OBEY brand was founded in 2001 by Shepard Fairy. The artist designed a sticker in 1989 with the inscription: André the Giant has a Posse, which also features an image of the legendary wrestler. This illustration is also the brand logo of OBEY. The label offers Fairy another medium to spread his art. OBEY's garments are streetwear basics like t-shirts, hoodies or chino pants. The motifs are characterized by sarcasm and exaggeration, an important stylistic device of Shepard Fairy. In our editorial, we show you a few pieces from the current collection. Here you find the current collection from OBEY.