New Brand at Overkill:
Boiler Room
Boiler Room is one of the most influential platforms in the electronic music scene and is now also a streetwear label. You can now get Boiler Room apparel in our online shop.
The project was founded in London in 2010 by Blaise Bellville, originally as a small, improvised online radio show. The first Boiler Room took place in a warehouse, where DJ sets were broadcast via a live stream. The idea of hosting intimate DJ sessions in unusual locations and making them accessible worldwide immediately met with a great response.
Boiler Room quickly developed from an underground phenomenon into a global institution. The concept was adapted internationally and events were soon taking place in major cities such as Berlin, New York, Tokyo and Sao Paulo. The special appeal lies in the unconventional staging: the DJs usually stand in the middle of the audience, without a traditional stage, which creates an immediate, raw energy. This immersive style has become a trademark of Boiler Room. Today, the platform is not only a livestream format, but also a cultural curator that promotes new artists and connects genres.
The importance of Boiler Room in the world of electronic music is immense. The platform has helped countless artists such as Kaytranada, Jamie xx, Peggy Gou and Charlotte de Witte achieve international fame. In addition to house and techno, Boiler Room also presents genres such as grime, hip-hop and experimental electronic music. Boiler Room is also closely linked to the documentation of global club culture and provides insights into scenes that otherwise receive little media attention.
An essential element of Boiler Room is also the fashion associated with the platform. The aesthetics of the events are reflected in an urban, often streetwear-heavy style. In recent years, Boiler Room itself has increasingly released fashion collections associated with underground club culture. Collaborations, such as Boiler Room x Umbro, also underline the importance of Boiler Room as a platform that not only influences music, but also streetwear and subcultural style.
Boiler Room continues to be a formative player in the electronic music scene. With
innovative concepts, the promotion of up-and-coming artists and deep roots in global club culture, it is more than just a streaming platform - it is a cultural phenomenon.
