New Balance 740 - Authentic and classic NB heritage
New Balance just announced the reissue of the 740 sneaker, a heritage running model from the 2000s that has been transformed into a highly wearable lifestyle wardrobe staple.
The 740 combines the best of both worlds, blending the technical specifications that runners appreciate with a style that is perfect for casual, everyday wear. From its cushioned sole to its breathable upper, every element of the new 740 is crafted to provide style and comfort.
To prove that we spent a day with Berlin-based DJ and producer Liza aka lizaliza. Whether getting a coffee, producing a new banger at her studio, checking the latest music at her favorite record store, or just simply riding her bike to the park for some relaxation. The New Balance 740 was always the perfect choice of footwear.
Originally celebrated among runners for its reliability and supreme comfort, the New Balance 740 quickly became a cult favorite. Known for its exceptional pavement-pounding capabilities, the NB 740 earned a loyal following in the running community. Today, New Balance brings back the 740 with a nod to its original features that made it a classic, now tailored for everyday style.
