AIR JORDAN 11 "GRATITUDE" - RECAP
To mark the release of the Air Jordan 11 "Gratitude", we took portraits of ZuZu and Burak, which you can see here again.
The Overkill crew loves to celebrate so we also organized an in-store activation for this release. For this purpose, we have transformed the Overkill Women Store into a small oasis of well-being and snacking. In addition to sneakers, our store manager Anna has another passion, baking! Countless sweet sins, such as cupcakes and cake pops, mascarpone cream in a jar, and macarons were available for visitors to choose from - simply insanely delicious!
There was sparkling wine and soft drinks such as Paulaner Spezi and you could pick up a warming mulled wine in the courtyard. In proper style, in enamel mugs with Jordan and Overkill branding. For lovers of savory food, Son Kitchen serves delicious bao buns from their food truck. The cozy atmosphere on this Saturday evening was perfectly rounded off with music by Stickle and Melbeats.
The atmosphere was so good that the sales floor became a dance floor. Once again, it was a wonderful event for our community.