RECAP -
FILM SCREENING FOR ADIDAS SPZL x
C.P. COMPANY

We already told you about the much-discussed collaboration between adidas SPZL and C.P. Company in our last blog post. To mark the release of the collection consisting of sneakers and clothing, there was a very special event in Berlin.

Gary Aspden, the curator of the adidas SPZL range, is known for promoting each collection with strong visual impressions. For the adidas SPZL collaboration with the traditional Italian brand C.P. Company, there was once again something special. Friends of the company, such as actor Stephen Graham, collector Robert Brooks and music legend Goldie, star in a film. The venue is an old theatre. While Goldie decorates three white screens with quotes, Graham and Ashley Walters rehearse a play by Shakespeare on stage. Naturally, everyone is dressed from head to toe in the pieces from the collection. It may take some getting used to for some, but once again a strong audio-visual work.

We rented a cinema to present the film in a fitting manner. We invited our guests to the Delphi LUX cinema right next to the zoo to watch the image film. We presented the entire collection in specially made displays so that everyone could see it for themselves. We were able to present all the shoes and clothing from adidas SPZL x C.P. Company to our guests. There were also pictures from the film shoot. A DJ played music from the UK throughout the evening, creating the perfect accompaniment for the evening. The film was shown in several screenings in the cinema so that all guests had the opportunity to see it. Of course, food and drink were also provided. All guests were served popcorn in specially made cups in the Overkill x adidas x CP Company design and drinks were also provided. A nice reunion with new and old acquaintances, professional discussions and a relaxed atmosphere, thanks to everyone who was there.