C.P. COMPANY x ASICS
GEL-QUANTUM 360 VIII -
IN-STORE EVENT RECAP

The collaboration between the popular Italian brand C.P. Company and Asics was announced at the beginning of the year and has been eagerly awaited by many sneaker fans and fashion lovers ever since. Not only is this a collaboration between two brands that do an excellent job in their respective fields, but it also marks the launch of the latest Asics model from the Vis Tech range, the Asics Gel-Quantum 360 VIII.

These were enough reasons to organize a small but nice in-store event in our main store for this drop. The window wrapping foreshadowed the event a few days in advance, but we also spiced up the interior of the store itself a little and adapted it to the design of the shoes. The bright yellow of the Hero colorway inspired some beautifully arranged flower bouquets that our friends from Studio Linné put together and were scattered throughout the store.

For the first customers who bought one or both pairs of the Gel-Quantum 360 VIII, there was a bag from C.P. Company on top, which could be customized with the help of a print gun - and under professional guidance - on the first floor. Of course, we were served Krombacher, Proviant, and Viva Con Aqua throughout the evening, and musical support was provided by our in-house veteran DJ JNS and Cyberflex. The atmosphere was great, the place was packed and we are delighted to have such a great community. Thank you!