True fans of Overkill certainly remember Paule. In our activation for the adidas Berlin, Paule went to the real Berlin and had an unbelievably good time. You can watch the video again here. We were also able to work with Paule for the video we produced with adidas for our "20th Anniversary Pack".

The story went like this. Paule bought the adidas Berlin and really wanted to go to Berlin. Unfortunately, he ends up in a different Berlin than the one where Overkill is based. But he still has a lot of fun, Paule is just a happy guy. So, we pick up on this story, because now Paule makes it to the real Berlin. Paule applies for a job at the Overkill store. Despite his nervousness, he successfully masters the interview and eagerly completes his trial day at the Overkill store on the day of the anniversary celebrations. He has memorized the names of the models from the Overkill x adidas "20th Anniversary Pack" and has already served his first customer. However, Paule is so excited that he gets a few things mixed up and isn't sure whether he has really passed the trial day.

Overkill x adidas "20th Anniversary Pack"
Release: March 23rd
More info on our Blog.