Asics Gel-Kayano Legacy - In-Store Event Cologne

For the release of the Asics Gel-Kayano Legacy, we celebrated an in-store event at our Cologne store, and here comes the recap.

The Gel-Kayano is one of the most popular vintage tech sneakers from Asics. The Kayano range has been around since 1995 and since then, 29 different versions have found their way into stores. The latest model pays homage to all the past models and the design is adorned with details from eight different Asics Kayano models from the past decades. The model is currently available in two different colorways, both of which you can find here.

Already for our content production, the protagonists from our Berlin and Cologne store, highlighted the Asics Gel-Kayano Legacy. Feel free to check out our Instagram feed for the results. We then held the release in our Cologne store. Especially for the event, an installation with eight different sides was set up, which was located in the middle of the store. On it, visitors could examine the Asics sneaker models whose design elements were used for the latest Kayano. Interesting facts about the models were on display as well as pictures of the respective sneakers. The refrigerator provided plenty of drinks for guests and extra branded popsicles from California Pops were also available. Local DJ Barlon and DJ JNS from Overkill Soundsystem put on some hot discs and with late summer temperatures, the store and the area in front of it was well filled. Cologne artist Optik created a gaudy painting in his incomparable style, especially for the event. This was raffled among all visitors at the end of the evening under great applause and found a worthy new owner.

All in all, a fantastic event and we realized that we should organize a few events in Cologne much more often.